Privacy Policy
Better Leads is an appointment-generation service for local home-service businesses, operated by Research and Acquisition LLC. This policy explains what personal information we collect, how we use it, and how you can control it.
1. Who This Policy Covers
This policy applies to all users of betterleads.marketing — home-service businesses who sign up for our appointment service and homeowners who request a service appointment through our forms.
2. Information We Collect
From businesses (you)
- First and last name
- Email address
- Phone number
- Business name and trade / industry
- Service area (city, ZIP code, or region)
- Payment information, if you choose to continue (processed securely by Stripe — we do not store card numbers)
- SMS and email preferences and consent records
From homeowners (via appointment forms)
- First and last name
- Phone number and email address
- Service requested and job description
- Location / ZIP code
Automatically collected
- IP address and general geographic location
- Browser type and device type
- Pages visited and time on site (via Cloudflare analytics — no third-party ad trackers)
3. How We Use Your Information
- Appointment matching and delivery — to match homeowner requests to businesses in the relevant trade and service area, and to deliver appointment details by SMS and email.
- Account management — to manage your account, process payments where applicable, and send account notifications.
- Quality verification — to verify that homeowner appointments meet our quality standard before delivery.
- Customer support — to respond to questions, replacement requests, and feedback.
- Legal compliance — to maintain records required by applicable law.
We do not use your information for behavioral advertising. We do not build advertising profiles.
4. How We Share Your Information
We do not sell your personal information. We do not rent, trade, or share your data with unaffiliated third parties for marketing purposes.
We share data only in the following limited cases:
- Stripe — payment processing, if you choose to continue after your free appointment. Stripe's privacy policy applies to data shared with them.
- Cloudflare — website hosting, security, and bot protection (Turnstile). Cloudflare's privacy policy applies.
- GoHighLevel (GHL) — our CRM and communication platform, used to deliver appointments and manage SMS/email communications.
- Legal requirement — if required by law, court order, or government authority.
5. Mobile Data and SMS Consent
We do not share your mobile phone number with any third party for marketing or promotional purposes. Mobile opt-in data and SMS consent records are never sold, rented, or shared with third-party marketers.
SMS messages are sent only to users who have explicitly opted in by checking the SMS consent checkbox on our web forms. Consent is voluntary and is never a condition of any purchase.
How you opt in
Opt-in occurs when you check the SMS consent checkbox on our contact form, or when you start a conversation through the chat widget on our website. The checkbox is always unchecked by default.
What we send
Transactional messages: appointment confirmations, scheduling and follow-up messages, reminders, and account updates. Message frequency may vary — typically 1–5 messages per appointment.
How to opt out
Reply STOP to any SMS at any time. You will receive one confirmation message and no further SMS will be sent. To re-subscribe, reply START. For help, reply HELP or email support@betterleads.marketing. Msg & data rates may apply.
6. Data Retention
We retain business account data for as long as your account is active and for up to 3 years afterward for legal and billing record purposes. Appointment records are retained for up to 2 years. You may request deletion of your data at any time (see Section 8).
7. Security
All data is transmitted over HTTPS (TLS encryption). Payment data is processed by Stripe and never stored on our servers. Access to personal data is restricted to authorized personnel only. Our infrastructure is hosted on Cloudflare's edge network with enterprise-grade DDoS and security protections.
8. Your Rights
You have the right to:
- Request a copy of the personal data we hold about you;
- Request correction of inaccurate information;
- Request deletion of your data (subject to legal retention obligations); and
- Opt out of SMS or email communications at any time.
To exercise any of these rights, contact us at support@betterleads.marketing.
9. Cookies
We use minimal cookies: a session cookie for form state and Cloudflare's Turnstile bot-protection cookie. You can disable cookies in your browser settings; the site will still function normally.
10. Children
Better Leads is a business-to-business service. We do not knowingly collect personal information from anyone under 18. If you believe a minor has submitted information to us, contact us and we will delete it promptly.
11. Changes to This Policy
We may update this policy from time to time. When we do, we will update the date at the top of this page. Continued use of the service after a change constitutes acceptance of the revised policy.
12. Contact
Better Leads — Research and Acquisition LLC
Email: support@betterleads.marketing
Phone: (669) 609-5640
Website: betterleads.marketing